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Notes on sending well
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Deliverability
Design
Automation
Growth
Deliverability
Inbox placement, explained without the jargon
What SPF, DKIM, and DMARC actually do, and why skipping them costs you opens.
Jun 24, 2026 · 5 min read
Automation
A welcome series that earns the next open
The three emails every new subscriber should get in their first week.
Jun 12, 2026 · 5 min read
Growth
How we test subject lines without wasting sends
A simple framework for A/B testing that respects your list size.
May 30, 2026 · 5 min read
Design
What good email design looks like in 2026
Dense templates are out. Here is what is replacing them.
May 18, 2026 · 5 min read
Deliverability
A list hygiene checklist for growing senders
The maintenance that keeps your sender reputation healthy as you scale.
May 4, 2026 · 5 min read
Growth
Segmentation basics for small lists
You do not need 10,000 subscribers to benefit from segments.
Apr 21, 2026 · 5 min read